Jan 26
3 min read
Marketing 101. Why You Should Write Benefits Instead of Features
It sounds like a no-brainer, but it’s still often forgotten.
Whether you’re trying to sell a product or going for job interviews, you’re in the business of persuading people to buy — your product, services, or skills.
Most of us default by talking from the perspective of the features of what we’re trying to sell or what we have…
