Marketing 101. Why You Should Write Benefits Instead of Features

It sounds like a no-brainer, but it’s still often forgotten.

Marketing 101. Why Should You Write Benefits Instead of Features
Source: Canva

Whether you’re trying to sell a product or going for job interviews, you’re in the business of persuading people to buy — your product, services, or skills.

Most of us default by talking from the perspective of the features of what we’re trying to sell or what we have…

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